Info
What makes design work?
Not how it looks — but why it lands, how it feels, what it does to people. That's where I start. Not at the surface, but at the substance. I listen, observe, immerse myself in a topic, a brand, a person — and develop ideas from there. Ideas with a clear direction and staying power.
My path has taken me through fashion, brand design, art direction, and digital. Each shaped the way I see and work. Today I move between these worlds without thinking twice — because good design has always been one thing: an idea, fully followed through.
I work close to what I make. With a sharp eye for mood, detail, and context. The result is work that doesn't push itself forward — it orients, defines, and feels right.
Services
Art Direction & Design
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Development of visual concepts & brand identities
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Campaign & digital asset design
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Editorial & layout design
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Colour & typography composition
Branding & Strategy
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Building and positioning brands
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Development of design systems & CI guidelines
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Storytelling & brand communication
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Target audience analysis & market research
Content Creation &
Social Media
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Concept & execution of social media campaigns
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Design & creation of social media content (static & motion)
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Photography & video production (incl. art direction)
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Trend & performance analysis
Project Management & Leadership
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Steering & delivering creative projects
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Leading interdisciplinary teams & freelancer coordination
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Planning & organisation of shoots and productions
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Close collaboration with clients & stakeholders
Technical Skills
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Adobe Creative Suite (Photoshop, Illustrator, InDesign)
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Figma & Sketch (UI/UX design)
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Web design basics (WordPress, Wix, Shopify)
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Project management tools (Asana, Airtable, Sprinklr)
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AI tools (Midjourney, ChatGPT, Loveart, Notion)
Fashion Design &
Styling
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Design development for menswear & womenswear
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Fabric & pattern development
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Trend & colour concepts for collections
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Prototype development & production management
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Lookbook & campaign shoots (styling & art direction)